3 Ways Women’s Surf Fashion is Revolutionizing Surf Culture

surf with amigas retreat
If you’ve been surfing for over 10 years, chances are you remember the days when decent, stylish bikinis that stayed put in the surf were extremely difficult to come by. Or maybe, like me, you even had to succumb to buying a men’s wetsuit because of quality, availability, or sizing issues. Up until recently, the women’s surf-wear options on the market were extremely limited. Thankfully as more and more women have discovered surfing and infiltrated the predominantly male industry, we have demanded that new surf apparel standards be set.

This week we had a chance to chat with Amanda Chinchelli, founder of The Seea, a women’s surf and swimwear brand. Seea was born out of necessity. Amanda, like many other women surfers, had been searching for suits that “were comfortable for surfing, but didn’t look too sporty or skimpy. Something that looked good while working great for surfing.” And so, born from a dream and a thrifted sewing machine in San Clemente, California, Seea was formed. Seea was one of the first women’s surf brands that chose to forge a new path within the industry, creating suits by women, for women that challenge the status quo and balance surf function and style.

“It’s so important that we decide what beauty is. what we put out there guides the young generation to see what is beauty and what is not. We have a huge responsibility.”

surf with amigas retreats collab seea

Here are 3 ways Seea, along with other up and coming women’s surf companies, are raising the bar and setting new expectations and opportunities in the industry:

1. Making Beauty and Body Image Relatable and Real

Amanda felt the pressure to “elevate [her] brand” by using professional models and photographers, but found that it didn’t work for the message she wanted to convey. She wanted to align Seea’s image with the brand ethos. Seea has been a leading example in the female surf industry that represents different body types, ages, ethnicities, and sexual/gender identification, be it through their model choice and marketing or diverse swimwear lines.

2. Sustainable materials and Local Production 

The fashion industry, like the surf industry, is inherently wasteful. But like Seea, who chooses to produce all suits in-house in California, more and more brands are deciding to produce more small-batch, locally made products and use recycled materials instead of shipping manufacturing overseas. In a time when greenwashing is becoming ever-apparent, it pays to know exactly how brands are choosing to source their materials and what your dollars are supporting.

surf with amigas collab seea

3. Creating Community 

Now more than ever, women’s surf companies are creating new cultures and communities with the messages they convey in their brand images. Whether it be through blog posts, community forums or in-person beach meet-ups, brands want to genuinely connect with real people and showcase unique experiences and perspectives within the surfing space. More collaboration has created community connection and elevates opportunity in surfing for those who may have previously found the industry unwelcoming or intimidating.

To hear more from Amanda and the story of Seea, listen to our chat on Second Breakfast, a podcast with Surf With Amigas, found on Apple Podcasts or Spotify.

Surfboard Options at SWA Retreats: What To Know Before You Go

Frequently Asked Questions:

“Can I try multiple surfboards during the retreat?

What surfboards will be available?

Do I need to bring my own surfboard?”

At all of our retreat locations, and particularly in Northern Nicaragua + Southern Costa Rica, we have large quivers with boards of all shapes and sizes to choose from. You can most certainly collaborate with our coaches to find the perfect board for you, and if you want to try multiple boards, just let us know! From shortboards, fish, and mid-lengths, to high performance longboards or more classic-style logs, we aim to have a well rounded bunch of boards for all lady surfers’ preferences. 

We don’t use soft-tops – Contrary to a lot of surf camps and schools, we do not believe in learning on soft-tops. Many surf schools that use soft tops use them because they are cheaper, more durable, and if there is a large student to instructor ratio, everyone can stay safe. The downside to using soft tops is that the fat rails and overly flexible board and fins, perform differently than a standard fiberglass board. Our philosophy is not to simply give you a “surf experience” but to teach you the tools to be able to go home and paddle out confidently on your own. We will teach you how to manage the board safely and you will progress in your surfing faster.

Here’s how it usually works:

First, when you sign up for a retreat and fill out your Amiga profile,  we will ask for a few personal surf details including:

  1. Prior surf experience if any (ability level, frequency, where you surf)
  2. Board preference if you have one (size, shape)
  3. Height + weight (to determine the most fitting board)

*if you have any questions about specific boards, be sure to email your retreat leader before your retreat begins.

Then, with this information our experienced surf coaches pre-assign the board(s) they think will most suit your surf level + preferences. When you arrive to the retreat you may start on that board, or pick another. You’ll always have a chance to swap throughout the week with the available boards at the retreat. We recommend to make a note when you fill out your surf details sheet before the retreat if you’re interested in trying multiple or very specific types of boards- so that our team can pull a few aside for you! *IF you are a short-boarder, we highly recommend traveling to the retreat with your own shred sled as our shortboard quiver is not as diverse as our quiver starting at 7′ long.

Surf With Amigas Costa Rica

We will support you in reaching your surfing goals and assist in choosing the most appropriate surfboard(s) to move towards those goals! At Surf With Amigas we invest in offering high-quality surfboards for ladies of ALL surf levels across all of our retreat locations.

Have any questions about surfboard options at a specific retreat location? ASK HERE!

 

Dirt Roads, Salty Hair and Good Waves: The Story of Surf With Amigas

“The community of women surfers and women travelers is really special and so in starting this podcast we hope to really build more ways for people to stay connected and stay a part of that community.”

Surf with Amigas (SWA) has joined the world of podcasters, under the name “Second Breakfast”! If you’ve been on a retreat with us, you know we are big fans of Second Breakfast. We believe in that extra nourishing hot meal shared with new friends post-surf, where we break down what happened in the morning session. We pour a second cup of coffee and get into engaging discussions about life, current events, and of course, all things surfing. Amigas are smart, successful, inspiring women of all ages with interesting stories and world views. We’re not afraid to tackle controversial topics. We appreciate unique perspectives that challenge us to think differently. This podcast brings those discussions to a wider audience to be enjoyed at any time and any place, second cup of coffee optional.

In our inaugural episode, Holly Beck and Jackie George, co-creators of SWA, share their backgrounds in surfing and their journey to create all women’s surf and yoga retreats. From the early days of creating spaces for women’s surfing in Central America, the dirtbag dusty days of no internet and thatched roofs, to ultimately running 8 retreat locations worldwide. Holly and Jackie take us back in time; they share some of their travel experiences and moments that solidified both their friendship and business partnership. You’ll also get a sneak peak of some of their goals and insights as to what SWA may look like moving forwards. Above all, you’ll learn the story and purpose behind Surf With Amigas’ mission, why Holly and Jackie aspire to inspire women and help them step outside their comfort zone, in surfing and in life.

A PREVIEW OF THE FIRST EPISODE:

After stepping away from her career as a professional surfer, Holly thought,

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A Guru’s Guide to Surf Skincare

As surfers, we’re constantly in the sun. Most of us are accustomed to that fried chicken feeling you get after surfing for a few hours, those sessions where you kept claiming “just one more,” even while your skin roasts, turning alarming shades of red.

Although I love living close to the equator (8 degrees to be precise), my skin protests. My Irish ancestors weren’t doing me any favors. I just wasn’t built for the life of sun’s out buns out.

Because I refuse to stop doing what I love, in recent years I’ve finally started to prioritize skincare. On one of my last retreats in Nicaragua, I hit the jackpot of skincare wisdom. Bunched around the lunch table after surfing, a group of Amigas and I started chatting about our skin routines and efforts to keep our skin feeling safe. We began firing questions at our Amiga, Malissa, who works as an Esthetician.

Amiga squad in Northern Nicaragua
What follows are some of Malissa’s hacks to perfect your skin routine. Malissa emphasized that we’re all bound to age, form wrinkles, stretch marks and spots on our skin. We shouldn’t sacrifice living the way we want in an attempt to prevent the inevitable! But we can better protect ourselves with the tools (most importantly hats, sunscreen and rashguards) to keep our skin supple and protected.

Why do you think skin care is important, does your routine change when you spend more time in the sun? Did your routine change this week on the retreat?

I think skin care is very important. It clears skin impurities off the skin, helps keep the skin clear, helps with signs of aging, and you need to use SPF to help prevent skin cancer. When I’m in the sun more I definitely am using more SPF, I will use lighter feeling products, and alway have a hat on.

My routine was definitely a little more minimal this week.   More SPF, just one serum, light moisturizer and no exfoliants.  I just wanted to have fun this week and not think too much about my skin. I was also tired at the end of the night and I wanted less to do.

What are the best preventive steps you can take daily to protect your skin?

A good cleanser, exfoliant, toner, moisturizer, and SPF! Once you have that, you can think about adding in a vitamin C serum, eye cream, and a retinol.

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Never Grab Your Leash String! The Story of an Amiga Who Lost the Tip of Her Finger

I SPENT 7 DAYS CHATTING AND FROLICKING IN THE COSTA RICAN SURF WITH IRENE WITHOUT EVER NOTICING SHE WAS MISSING THE TIP OF HER RIGHT RING FINGER.

It wasn’t until after she had left the Surf With Amigas Retreat in Costa Rica that I heard her story, when the topic of fingers and leashes came up in our weekly classroom session. An amiga described her way of navigating a board through the whitewash, “a wrapping motion, directing the board by the leash.” Later on, this inspired a lively discussion amongst our crew of female surf instructors about the perils of the leash, while also revealing the story of Irene’s accident. 

What follows is Irene’s recount of that experience and how it has influenced her, in surfing and in life: 

It was 2012, I was 32 at the time and I was in Taiwan doing a Traditional Chinese Medicine Internship in the city of Tai Chung.  After hearing about the waves in Taiwan, I arrived and instantly started searching for surf spots. I found a spot called Fulong Beach, about 3 hours away from where I was staying by train. After contacting some friends, I decided to join them on a trip there that weekend, arriving a day before to give myself time to explore.

When I arrived to I found a surf shop that also served as a hostel.  I booked a room and met the owners, a cute newlywed Taiwanese couple. I went to sleep and put my alarm early for a dawn patrol session. 

I rented a longboard that morning and headed out to the beach bright and early. I don’t remember much about that first session, but I remember being happy.  I spent the rest of the day on the beach doing yoga and also rented a bike to explore. When the afternoon came I was already exhausted, but knew I only had two days to surf.  I wanted to commit to surfing as much as I could, because I had to be back in the hospital for my TCM internship on Monday. 

I decided to rent the longest, heaviest board so that I didn’t have to paddle much.  As I was entering the ocean, the swell started to pick up, and the whitewash felt stronger.  I was walking in, passing the waves by grabbing the nose of my board and through the whitewash. Suddenly a wave took my board, so I pulled it back using the leash. When I turned another wave was already coming, and I didn’t have time to turn the board around so I decided to pass through it by grabbing the tail.  I put my hand on the tail with my right ring finger next to the rope string that attaches to the leash. 

When the wave came I passed through it by pushing my hand on the tail. With the weight of the wave, the board, and me pulling in the opposite direction, the rope string amputated the tip of my right ring finger. I initially felt like the board had hit my hand, a strong slap. I didn’t think much of it, assuming it was just another bruise.  But when I brought my hand to the surface, I saw that I was missing the tip of my finger. I was in shock, it was surreal.  

The first thought that came to mind, was:  “Ok, don’t panic, you need to get out of the water and control the bleeding.”  I walked out of the water and the pain started to hit me.  I started to scream, “FUUUUUUCK”, over and over again, feeling the shock, the trauma, the pain, the loss.  I remember people were staring at me, feeling uncomfortable with my screams. I didn’t give a fuck. I continued to allow the trauma to move through my body and express it how I needed in that moment. I screamed, “HELP”, and shortly after the lifeguard appeared.  He was a young Taiwanese man, I could see he was very inexperienced.  He stared at me in shock.  I tried to signal to him that he needed to call the ambulance and to help me stop the bleeding. He did nothing. 

IN THAT MOMENT, I KNEW I HAD TO TAKE CARE OF THIS MYSELF. 

I put my t-shirt around my forearm and tightened it up like a tourniquet. After, I walked to the surf shop where the Taiwanese couple were. When they saw me, they instantly called the ambulance and were very supportive. I put my finger under running water to clean it from the ocean and sand. That’s when I felt the most pain.  It was excruciating. I covered it again with clean towels, keeping my arm raised to help stop the bleeding and went into the ambulance that had arrived. The Taiwanese surf couple drove behind me to the hospital. 

In the ambulance, I was panicking. But soon came the knowledge of all the spiritual practices I had done in my life.  I thought, “I have so many tools, now is the time to use them.” I started doing pranayama (breath work) and mantra repetition (like prayer). When I was focused on this, the pain went away. When I saw my finger again and was immersed in the experience of losing a body part, the pain came back. This was a beautiful realization of how potent our mind is, and how our breath is such powerful tool to relieve pain and stay in the present moment. Calming the nervous system allowed me to stay grounded. It was an incredible teaching moment.

When I arrived to the hospital, the Taiwanese couple stayed with me to help translate what the doctors had to say. I was very lucky. The plastic surgeon who only comes once a month happened to be there that day, and he was able to save my distal knuckle. This might not seem like much, but it gives me a little pad and more mobility of my finger. I am eternally grateful for that. When the surgery was finished, the Taiwanese couple payed for my hospital bills and had called someone from my TCM internship to come be with me. Lisa, a Vancouverite from Taiwanese heritage, went to the same TCM school in Vancouver with me. We were never friends, but she came anyways to be at my side. I will always be grateful for the generosity, kindness, and support shown to me by Lisa and the Taiwanese couple during this time.

After landing back in Taipei, Lisa’s dad came to pick us up from the airport and take us to Lisa’s aunt’s apartment. Her aunt received me with a home-cooked meal of chichek soup, full of heart medicine and herbs.  After that I went to my small apartment in Taichung to heal. 

I experienced PTSD symptoms for about a month, then slowly but surely they went away. I received lots of support from people in the hospital and neighbors all around. I felt like little angels where appearing right and left to give me love. I was alone but never alone. The great mother was taking care of me through the kind acts of strangers. Taiwanese folk will forever have a very special place in my heart because of this experience. 

MY FIRST SURF AFTER THE ACCIDENT WAS A YEAR LATER.

I surfed without a leash in Pacific Beach, San Diego. I had a great session and saw dolphins. It was amazing. My brother was pierced by a sting ray that same day, but that is another story. After that, I continued to surfed on and off until 5 years ago, when I moved to Tofino in Vancouver Island, BC. After the move I really started surfing more consistently. It was a perfect environment for me- since I had use a wetsuit and gloves, I felt protected and confident. 

Surfing is one of my passions in life, and I will be a surfer forever.  But this experience definitely changed my relationship to surfing.  Now I am more aware of the danger of the board. I don’t feel as carefree as I did when I started surfing. Even though I know I have the ability to do certain maneuvers and go for more critical waves, I psyche myself out because of fear [of the accident]. 

There is so much I still need to work on, but I am very proud of myself for sticking with surfing and not allowing fear to take my bliss away. Now, 10 years later, I can’t imagine my life without surfing and I am grateful for everything that I have learned through this beautiful journey of life. I’m grateful for the medicine of the ocean and for all the beautiful people I meet through this life transforming spiritual practice that is surfing! 

MY ADVICE TO OTHERS WOULD BE:

Keep your hands away from the tail! Cultivate deep belly breaths, those will keep you calm in difficult situations! Keep following your bliss! Keep searching for that perfect wave! Keep your heart open to new experiences and new people, you never know what life will gift you with!!  May you be safe, happy and free! Namaste. 

 

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Who Are The Amigas? Q&A with Brandy Flotten

WE’RE BACK AGAIN TO CATCH UP WITH MORE ALUMNI AMIGAS THAT YOU MAY HAVE MET ON YOUR RETREAT!

This month we’re chatting Q&A style with Brandy Flotten, a mother, fitness + nutrition coach, and inspiring amiga- who booked her first SWA retreat in a moment when she needed to focus on self-care most. Brandy has adventured with Amigas at various retreat locations including Nicaragua, Southern Costa Rica, and Northern Costa Rica, even joining us once with her beautiful family!

Over the years we’ve seen her commitment to helping women look and feel great shine through in everything she does- especially in the way that she shows up for herself and for others. We are inspired by the way Brandy discovered surfing as a tool to connect with a new community, boost her confidence, and feel more joy!

STAY TUNED FOR MONTHLY STORIES AND UPDATES FROM OUR GOOD FRIENDS ACROSS THE GLOBE.

Q: Think back to when you attended your first SWA retreat. Why did you book that trip? What was that first retreat experience like for you?

A: I lost myself in my career and parenting years.  It wasn’t until my confidence was at it’s all time low that I decided to do something for myself, and I booked my first SWA Trip.  I discovered a challenge (a new sport I love), a community of incredibly strong women (not just physically), and most of all JOY.  I’m forever a fan ❤️❤️❤️❤️❤️

 

Q: Now that you’ve been on several SWA retreats, what keeps you coming back?

A: I absolutely love the format of Surf With Amigas, the quality of instruction, the amazingly talented (but oh so fun) coaches, and the type of women that a surf retreat attracts.  Each trip just gets better and better!

 

Q: Describe the feeling you get from surfing…

A: Surfing is much like stepping into a weightlifting gym for the first time.  So intimidating and obvious to spot the regulars who know what they are doing.  It’s such a humbling and exhilarating sport and I absolutely love the challenge and the thrill of catching a wave on my own. 

 

Q: What are you most passionate about in life right now? The SWA community wants to know!

A: I’m passionate about supporting busy mamas.  I coach moms and busy women how to make themselves a priority in their busy lives with practical nutrition.

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Who Are The Amigas? Q&A with Danielle Gustafson

We’re back again to catch up with more alumni amigas that you may know!

this month we’re chatting Q+A style with mother, surfer, and world traveler danielle gustafson to learn more about the why behind her surf journey + a bit about her personal retreat experiences. Stay tuned for monthly stories and updates from our good friends across the globe.

Q: Think back to when you attended your first SWA retreat. Why did you book that trip? What was that first retreat experience like for you?

A: I’ve been obsessed with surfing for 20 years, but I never committed. I was a white wash wahine. As my kids got older and started shredding, I recognized that I had to learn to surf or lose them to their passion. My main motivation to finally commit was to keep a connection with them. It only made sense to send myself to SWA. That was four and a half years ago. I had no idea it would change the course of my life in the best possible ways. 

Q: Now that you’ve been on several SWA retreats, what keeps you coming back?

A: I can’t get enough. Every retreat has been epic. I gift myself at least one a year. Hey, I invest in my kids’ summer camp, tutoring and sports development. Why wouldn’t I offer myself the same level of self-care? 

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Advanced Surfer Mom Katarina Marlett Shares Her Surf Journey: Setting Goals & Sending It

Katarina has joined us on several advanced surf retreats over the years. Without fail, she shows up with a fiery passion to “send it” whether it be in the surf, or in her Halloween costumes. She recently joined us in northern Nicaragua for her third Tube Clinic and she took her “charge it” mentality next level, consistently taking off on the biggest, hollowest waves and coming up smiling regardless of the ensuing wipeouts. She earned the nickname “Senderella”!  
We caught up with Katarina post-retreat to learn about the impact that Women’s Surf & Yoga Retreats with SWA have had on her surf journey.

Enjoy this journal-style entry by Katarina Marlett:

I’ve just had these burning goal inside for a while now: to surf more critical waves and to get that dreamy barrel! To set a goal and achieve it at any age. To show myself I can do it, and to be an example to my two boys!

Heading to Surf With Amigas Advanced Clinic with a host of like-minded women and badass surfers makes those goals  seem valid, intensified, and achievable. During the retreat, at every corner you are held up by the other women, both participants and staff, (and not in that cheesy way that makes you have nausea) but held in a way that actually means something and resonates. 

Sometimes I think back to moments on other surf trips, of being intimated by a boatful of male Aussie rippers headed to the peak, or times of being growled at in the water by the resident grump who judges your every move. Not here! At these retreats you swap smiles for breaky and fist bumps for lunch – in that not so nausea-inducing way that I mentioned before. No eye rolls… it’s the real goods! It’s the actual feeling of being happy and understood, of being supported in every way and encouraged to feel exactly how you want, when you want. No judgement. You’re given the best window to get the best surf and then every wave is on video for analyzing, celebrating, and improving. 

Every upset is met with a supportive Amiga so that you can wake up and try again, and every victory is celebrated with vigor. And every amiga, has similar goals. They share the exact enthusiasm you have, they want the same things!

The advanced retreats are unlike any others because all of these women rip! We all want to shred harder and our eyes are saucers to the lineup each and every time. We’re full of froth and every second is about achieving the most badass epic session possible.

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Beany’s Animal Shelter Story: Falling in Love with Stray Cats and Dogs in Morocco

In this story you’ll take a trip to a village in Morocco alongside SWA coach Emma and join her as she falls in love with Moroccan strays and connects with a local animal shelter in an effort to help.

Here’s Emma’s story:

I landed in Morocco mid-September, bright eyed and bushy tailed, ready for the start of another season with Surf With Amigas. I was greeted by couscous, a cornucopia of color and an astonishing amount of furry, four-legged friends. Reesie, Chloe and I spent 3 days in Marrakech where we learned cats were king, residents of every street corner and territorial savages when tajine scraps were on the line. 

From Marrakech we moved south to Imsouane, a village north of Agadir where we hold the SWA retreats. Waters once dominated by fishermen have transformed into Moroccan Malibu, with European tourists and soft tops flying about in the fog. 

Marrakech is to cats as Imsouane is to dogs (and some cats). That first morning in the few days before the start of the retreat we stayed at a cute hotel further down the cliff from the SWA retreat villa. Feeling underdressed and too awkward to make conversation with the European hipsters that make boho look elegant, I went to play with one of the stray pups rolling around in the dirt out front.

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Who Are The Amigas? Q&A with Roni Gold

We’re catching up with alumni amigas that you may have met on your retreat!

Stay tuned for more stories and updates from our good friends across the globe.

Q: Think back to when you attended your first SWA retreat. Why did you book that trip? What was that first retreat experience like for you?

A: I grew up in Florida, consistently around water. It has always kept me grounded and makes me feel at home. I learned to surf in college. It became my new passion and joy in my 20’s. I traveled and surfed after college and had the time of my life. While traveling I met my husband. We fell in love and had two boys. My boys changed my life. I became “mom” which was the greatest gift but my priorities were no longer surfing and traveling… life was all about raising them and working. I lost a little bit of who I was during that time and there came a point where I needed to get that back. That’s when I discovered SWA. I was nervous to travel alone again but as soon as I did it I felt alive! The girls at SWA immediately encouraged me to get out in the water. They made me feel comfortable surfing again and it was exhilarating!!

Surfing is like riding a bike in some sense but it can be scary to get back out there after a long hiatus, especially when you are alone. With SWA you are never alone. You always have a crew cheering you on. My soul was on fire again and I felt like I was no longer just “mom”, I was Roni. The girl who loves surfing, music, travel and adventure. The retreat only got better from there…I met some of the most interesting and inspiring women, ate excellent food, did yoga, went lava boarding (a first for me) and much more. The entire retreat was well organized and there was never a dull moment. I felt completely fulfilled when I returned home and could not wait for my next SWA experience!

Q: Now that you’ve been on several SWA retreats, what keeps you coming back?

A: These girls know waves! They know exactly what the tides will be, when to go out and where to go. I don’t even have to think about what board to use. They are so on it! It’s such a comforting feeling going out to a new break and having them guide you to the exact spot to sit to catch the best wave. They also know where it will be less crowded and where not to go. I seriously have the best time surfing with SWA guests and coaches. It’s just all around fun! I also love how they record your waves so you can really see how you surf and actually try to improve your surfing. But…that’s only 1 reason why I keep coming back. There are a million other reasons. : )

Q: Describe the feeling you get from surfing…

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