6 Inspiring Women-Founded Brands Every Surfer Needs to Know (And the Stories Behind Them)

At Surf With Amigas, we’ve always believed that surfing is more than just a sport—it’s a lifestyle, a sisterhood, and a way to connect with the ocean and ourselves. But even the most passionate surfers need the right gear, and that’s where our incredible partners come in. Each of our affiliate brands has a story and a commitment to empowering women in the water, and we’re proud to share their journeys with you!

Mamala: A Legacy of Strength and Connection We first met the founder of Mamala on one of our Surf With Amigas retreats—a passionate surfer whose brand was born from a desire to create durable, eco-friendly wetsuits made by women, for women.

Here are some words from the Mamala founder, Angela:

“I’ve always been a big believer in performance—and I was unsatisfied with the choices and quality of wetsuits I was buying—I decided to start a women’s wetsuit company focused entirely on performance and women. Named after and inspired by a fearless demigoddess—both shark and woman—who symbolizes both femininity and strength, Mamala has been on a never-ending quest to create high-performance wetsuits to enhance women’s cold water experience. Through collaborations with women surfers, support for women’s surf contests and initiatives that promote women’s participation in surfing, Mamala is committed to building a strong, supportive community for women in the lineup.” 

The brand is all about honoring the ocean and the women who ride it with courage and grace. Their major goal is growth—both as a women’s wetsuit company and as a leader in high-performance, sustainable wetsuits made specifically for women. They are here to set the standard and build a strong and supportive community for women surfers. Use the discount code SWA20 at checkout for 20% off your next order!

Carve: Born on the Waves, Built for Women Our introduction to Carve was a little different—a recommendation from an amiga who swore by their surfwear. Founded on the Australian coast, Carve began with a mission to create stylish, high-quality surf gear designed specifically for women. Built by surfers who saw a gap in the boardshorts market, Carve’s comfortable fits and bold designs quickly became a favorite for our instructors, offering both style and strength in the water. This is a small surf/lifestyle brand that designs classic, sophisticated styles for all different stages of life. Use the discount code SURFWITHAMIGAS10 at checkout for 10% off your next order!

Salt Gypsy: Where Sustainability Meets Style Salt Gypsy is the brainchild of Danielle Clayton, a former surf guide turned entrepreneur who saw the need for stylish, sustainable surfwear for women. Her journey began with a single pair of surf leggings that quickly turned into a global brand known for its eco-conscious fabrics and commitment to women in surfing. For us, Salt Gypsy is more than just gear—it’s a story of resilience, creativity, and riding waves with purpose. Use the discount code SURFWITHAMIGAS10 at checkout for 10% off your next order!

Dkoko: A Celebration of Femininity and Adventure Founded in Costa Rica, Dkoko was created by women surfers who wanted swimwear that could keep up with their adventurous lives. With a mission to celebrate femininity and freedom, Dkoko’s bikinis and one-pieces are designed for active women who want both style and security. Our instructors love Dkoko’s designs for their perfect balance of beauty and functionality. Use the discount code SURFWITHAMIGAS10 at checkout for 10% off your next order!

Sting Bling: Jewelry That Tells a Story Sting Bling is the creative passion of Cherise Richards, our amazing yoga instructor at our Costa Rica and Nicaragua locations. Cherise has been part of the Surf With Amigas team for many years, and her jewelry line is a reflection of her love for the ocean and mindfulness. Sting Bling pieces are handmade with love, each one a little reminder of the sea’s magic, whether you’re on a surfboard or on your yoga mat. Use the discount code SURFWITHAMIGAS10 at checkout for 10% off your next order!

Kaiola: Stylish Sun Protection for Every Wave Our connection with Kaiola began with a simple but essential idea—surf gear should make you feel free, not restricted. Founded by a team of passionate surfers who understand the unique needs of women in the water, Kaiola is all about creating high-performance surfwear that doesn’t sacrifice comfort or style. All of their pieces are designed to move with you, whether you’re paddling out, riding a wave, or stretching on the sand. Kaiola’s unique chin strap is our favorite part about their hats, be it bucket, visor, or baseball cap! The sleek design ensures that the hat doesn’t disrupt your surfing experience yet stays on, even in big, powerful surf. Our instructors love Kaiola’s designs, which offer a perfect blend of support, durability, and style. Use the discount code SURFWITHAMIGAS10 at checkout for 10% off your next order!

Surf brands for women


At Surf With Amigas, we don’t just partner with brands—we build relationships with like-minded women who share our love of the ocean and our commitment to empowering women in the water. Each of these brands has earned a place in our community because they represent more than just great products—they represent stories, values, and a passion for surf.
Whether you’re looking for eco-friendly surfwear, jewelry to bling out your surf sessions, or simply some inspiration, these brands have you covered. And when you choose them, you’re not just supporting a brand—you’re supporting a sisterhood.

A Beginner’s Guide To Your First Surf Trip

beginners surf trip surf with amigas

Planning your first surf trip? Get ready for an exciting adventure filled with new challenges, personal growth, and plenty of fun. When you’re just starting on your surfing journey, the right preparation and mindset can make a world of difference in feeling successful and confident in the water.

Here are a few things we recommend considering before embarking on your first surf trip, plus our top picks for the best women’s surf retreats for beginners:

Pre-Trip Checklist

Before packing your bags, set yourself up for success. Here is a bit of insight to consider:

  • Choose the Right Destination: Look for surf spots with beginner-friendly waves—gentle, rolling whitewater is ideal for learning.
  • Gear Up Smartly: Bring a well-fitted wetsuit or rash guard and plenty of reef-safe sunscreen. Also, pack a small first aid kit—it’s easy to get banged-up knees, rashes, or scrapes while getting comfortable on your board. Do not underestimate sun protection, especially in the tropics! In addition to sunscreen (and reapplying), a solid hat, UV-protective clothing will save your skin!
  • Stay Surf-Ready: Strengthening your paddling muscles, practicing pop-ups on land, and improving flexibility with yoga can help you get prepared for your trip!

Prioritize Your Mindset

Surfing, like life, is full of strikes and gutters, ups and downs. Even if you’re athletic, this sport challenges muscles you might not even know you had! Everyone progresses at their own pace—some might pop up on their first day in the whitewash, while for others, it may take six months! Give yourself grace, take it slow, and don’t overthink it. Instead of treating surfing like a science, approach it like an art. The best way to learn? Relax, have fun, and enjoy the process.

Surf Tips & Techniques to Keep in Mind

Even with an amazing instructor by your side, having a few foundational tips in your back pocket can help you build confidence in the water:

  • Practice the Pop-Up: Before your trip, practice your pop-up on a yoga mat. Try to keep your movements smooth and controlled. You can even try filming yourself to catch your mistakes!
  • Paddle with Purpose: Look where you want to go and keep your chest lifted and legs together to avoid nose-diving.
  • Stay Relaxed: Tension can throw off your balance. Keep your knees bent, arms loose, and don’t forget to breathe!
  • Respect Surf Etiquette: Learn basic right-of-way rules and always be mindful of others in the lineup, even with an instructor by your side!

For more professional tips and techniques to get you prepared for your first surf trip, check out SWA Online, our online platform dedicated to helping you foster a holistic surf practice that deepens your connection with your body, mind, and the ocean.

Best SWA Retreats for Beginners

Obviously, we highly recommend our surf retreats to beginner surfers! Retreats offer an opportunity to learn in a supportive, fun, and empowering environment. Here are two incredible destinations we highly recommend for first-time surfers:

Northern Nicaragua

If you’re looking for warm water, uncrowded waves, and a laid-back tropical vibe, Northern Nicaragua is the perfect spot. Surf With Amigas offers retreats here that are ideal for beginners, with sand-bottom beach and point breaks, expert coaching, and a focus on progression. You’ll spend your days surfing mellow breaks, practicing yoga, and immersing yourself in local culture.

Northern Costa Rica

Costa Rica is a classic surf destination for a reason. The northern coast offers consistent waves, sandy-bottom breaks, and stunning scenery. Surf With Amigas’ retreats here provide the perfect blend of structured coaching and cultural exploration. Plus, the pura vida lifestyle is contagious!

Interested in joining a retreat? Check out Surf With Amigas’ upcoming trips to find the perfect one for you!