Is Sustainable Surf Tourism Possible? with Tara Ruttenberg

“I think that [decolonization in surf tourism] might be a frustrating topic because people want answers and solutions, but decolonization is a lens. It’s a way of seeing things that raise these sorts of critical questions to then move towards solutions that are decolonizing.”

In the past several years, we have seen global explosions in surf tourism. In many ways, it feels inevitable. More and more people are discovering the joys of the ocean, embarking on their surf journeys and learning how to both read and ride waves. As surfers, we’re perpetually searching for the next swell, that exhilarating moment when we precariously perch on a slab of foam while careening down a wall of water. Most will stop at nothing to experience that feeling again and again, even if it means entering a pressurized can and cramming your body into a small seat next to a lavatory for 18 hours. But what does it mean for these foreign, often isolated communities when we, as surf travelers, enter their communities in search of the perfect wave?

In this episode, Holly and Jackie discuss what surf tourism looks like in today’s world with Tara Ruttenberg. Tara has a PhD in Development Studies and wrote her thesis on the decolonization of surf tourism. She shares her story of learning to surf, what brought her to study surf tourism in Costa Rica and discusses some of the topics in her thesis. Listen as Holly, Jackie and Tara share stories and their own experiences in the surf tourism industry while also attempting to answer questions like: What does it mean to decolonize oneself? Is there such a thing as sustainable surf tourism? Whether you are a regular or aspiring international surf traveler, this episode’s conversation offers important perspectives to consider in our ever growing, globalized world.

Tara Surf With Amigas

A PREVIEW OF THIS EPISODE:

“So some people define decolonization as returning land to native and indigenous people. So that’s kind of a hard line that some people take but decolonization is not a metaphor. It’s not only this kind of an umbrella term for liberation or social emancipation. [So] I take that approach, but kind of add on, based on the reality that many other things beside land have been colonized through processes of colonization, right? We can think about ideas being colonized. We can think about bodies being colonized. So decolonization can mean the undoing of these things.”

So in the surf tourism context, it means how, if you’re thinking about it from a land perspective, how is land being returned to local people, local surfers, for example, or local communities. It can also mean who has jurisdiction or governance over local resources, or [refer to] how women are interacting in surfing spaces in ways that are undoing relationships of colonization and patriarchy.

So surf culture in Costa Rica exists at the intersection of local culture and foreign surf tourism as a starting point. There’s some assertion of localism that other expats surfers feel in places here, and with or without recognition of the colonial privilege that they bring into these places. So what makes them get to assert some sort of localism or decide that they are locals in these places and therefore have something to say about what you’re (Surf With Amigas) doing?

And looking at who’s doing the localism and what the localism is doing, what it’s upholding or what it’s trying to tear down, that’s a line of questioning that I find fascinating. One of the things or the conclusions that we came to with that article is that there can be some really interesting forms of cooperation or community forged between local surfers and women surfers that can resist some of these more neocolonial experiences in surfing tourism. Because looking at it from kind of a broader picture reality with a lens of colonization, women surfers and local surfers are the ones being edged out or marginalized.”

Listen now on Apple Podcasts or Spotify

Surfboard Options at SWA Retreats: What To Know Before You Go

Frequently Asked Questions:

“Can I try multiple surfboards during the retreat?

What surfboards will be available?

Do I need to bring my own surfboard?”

At all of our retreat locations, and particularly in Northern Nicaragua + Southern Costa Rica, we have large quivers with boards of all shapes and sizes to choose from. You can most certainly collaborate with our coaches to find the perfect board for you, and if you want to try multiple boards, just let us know! From shortboards, fish, and mid-lengths, to high performance longboards or more classic-style logs, we aim to have a well rounded bunch of boards for all lady surfers’ preferences. 

We don’t use soft-tops – Contrary to a lot of surf camps and schools, we do not believe in learning on soft-tops. Many surf schools that use soft tops use them because they are cheaper, more durable, and if there is a large student to instructor ratio, everyone can stay safe. The downside to using soft tops is that the fat rails and overly flexible board and fins, perform differently than a standard fiberglass board. Our philosophy is not to simply give you a “surf experience” but to teach you the tools to be able to go home and paddle out confidently on your own. We will teach you how to manage the board safely and you will progress in your surfing faster.

Here’s how it usually works:

First, when you sign up for a retreat and fill out your Amiga profile,  we will ask for a few personal surf details including:

  1. Prior surf experience if any (ability level, frequency, where you surf)
  2. Board preference if you have one (size, shape)
  3. Height + weight (to determine the most fitting board)

*if you have any questions about specific boards, be sure to email your retreat leader before your retreat begins.

Then, with this information our experienced surf coaches pre-assign the board(s) they think will most suit your surf level + preferences. When you arrive to the retreat you may start on that board, or pick another. You’ll always have a chance to swap throughout the week with the available boards at the retreat. We recommend to make a note when you fill out your surf details sheet before the retreat if you’re interested in trying multiple or very specific types of boards- so that our team can pull a few aside for you! *IF you are a short-boarder, we highly recommend traveling to the retreat with your own shred sled as our shortboard quiver is not as diverse as our quiver starting at 7′ long.

Surf With Amigas Costa Rica

We will support you in reaching your surfing goals and assist in choosing the most appropriate surfboard(s) to move towards those goals! At Surf With Amigas we invest in offering high-quality surfboards for ladies of ALL surf levels across all of our retreat locations.

Have any questions about surfboard options at a specific retreat location? ASK HERE!

 

Dirt Roads, Salty Hair and Good Waves: The Story of Surf With Amigas

“The community of women surfers and women travelers is really special and so in starting this podcast we hope to really build more ways for people to stay connected and stay a part of that community.”

Surf with Amigas (SWA) has joined the world of podcasters, under the name “Second Breakfast”! If you’ve been on a retreat with us, you know we are big fans of Second Breakfast. We believe in that extra nourishing hot meal shared with new friends post-surf, where we break down what happened in the morning session. We pour a second cup of coffee and get into engaging discussions about life, current events, and of course, all things surfing. Amigas are smart, successful, inspiring women of all ages with interesting stories and world views. We’re not afraid to tackle controversial topics. We appreciate unique perspectives that challenge us to think differently. This podcast brings those discussions to a wider audience to be enjoyed at any time and any place, second cup of coffee optional.

In our inaugural episode, Holly Beck and Jackie George, co-creators of SWA, share their backgrounds in surfing and their journey to create all women’s surf and yoga retreats. From the early days of creating spaces for women’s surfing in Central America, the dirtbag dusty days of no internet and thatched roofs, to ultimately running 8 retreat locations worldwide. Holly and Jackie take us back in time; they share some of their travel experiences and moments that solidified both their friendship and business partnership. You’ll also get a sneak peak of some of their goals and insights as to what SWA may look like moving forwards. Above all, you’ll learn the story and purpose behind Surf With Amigas’ mission, why Holly and Jackie aspire to inspire women and help them step outside their comfort zone, in surfing and in life.

A PREVIEW OF THE FIRST EPISODE:

After stepping away from her career as a professional surfer, Holly thought,

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River and Sea – A Life of Reading Water

After adding our first ever Adventure Retreat to the schedule (a 3-day whitewater rafting and camping trip in California) we decided to catch up with fellow surfer, kayaker, and yoga teacher, Saanti Steyer. In the excerpt below, Saanti recounts all the things that she’s learned by spending time in rivers and oceans, and the synergy of two sports- surfing and white water rafting.

As I’m floating along the river I feel a sense of calm, the river is calm. The water is peacefully moving downstream, swiftly but with ease. It reminds me of sitting out in the ocean, those moments in-between sets, dangling off my surfboard, body submerged in water, waiting for waves to come. The water goes quiet for a moment, resting, and I take in my surroundings, the beauty of the California Trinities seen at a river’s pace. I think back to the dense Southern Costa Rican jungle being lit up by the first light of day.

Southern Costa Rica Surf With Amigas

This view of land from water, from river, from ocean, it’s my favorite thing.

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A Guru’s Guide to Surf Skincare

As surfers, we’re constantly in the sun. Most of us are accustomed to that fried chicken feeling you get after surfing for a few hours, those sessions where you kept claiming “just one more,” even while your skin roasts, turning alarming shades of red.

Although I love living close to the equator (8 degrees to be precise), my skin protests. My Irish ancestors weren’t doing me any favors. I just wasn’t built for the life of sun’s out buns out.

Because I refuse to stop doing what I love, in recent years I’ve finally started to prioritize skincare. On one of my last retreats in Nicaragua, I hit the jackpot of skincare wisdom. Bunched around the lunch table after surfing, a group of Amigas and I started chatting about our skin routines and efforts to keep our skin feeling safe. We began firing questions at our Amiga, Malissa, who works as an Esthetician.

Amiga squad in Northern Nicaragua
What follows are some of Malissa’s hacks to perfect your skin routine. Malissa emphasized that we’re all bound to age, form wrinkles, stretch marks and spots on our skin. We shouldn’t sacrifice living the way we want in an attempt to prevent the inevitable! But we can better protect ourselves with the tools (most importantly hats, sunscreen and rashguards) to keep our skin supple and protected.

Why do you think skin care is important, does your routine change when you spend more time in the sun? Did your routine change this week on the retreat?

I think skin care is very important. It clears skin impurities off the skin, helps keep the skin clear, helps with signs of aging, and you need to use SPF to help prevent skin cancer. When I’m in the sun more I definitely am using more SPF, I will use lighter feeling products, and alway have a hat on.

My routine was definitely a little more minimal this week.   More SPF, just one serum, light moisturizer and no exfoliants.  I just wanted to have fun this week and not think too much about my skin. I was also tired at the end of the night and I wanted less to do.

What are the best preventive steps you can take daily to protect your skin?

A good cleanser, exfoliant, toner, moisturizer, and SPF! Once you have that, you can think about adding in a vitamin C serum, eye cream, and a retinol.

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Never Grab Your Leash String! The Story of an Amiga Who Lost the Tip of Her Finger

I SPENT 7 DAYS CHATTING AND FROLICKING IN THE COSTA RICAN SURF WITH IRENE WITHOUT EVER NOTICING SHE WAS MISSING THE TIP OF HER RIGHT RING FINGER.

It wasn’t until after she had left the Surf With Amigas Retreat in Costa Rica that I heard her story, when the topic of fingers and leashes came up in our weekly classroom session. An amiga described her way of navigating a board through the whitewash, “a wrapping motion, directing the board by the leash.” Later on, this inspired a lively discussion amongst our crew of female surf instructors about the perils of the leash, while also revealing the story of Irene’s accident. 

What follows is Irene’s recount of that experience and how it has influenced her, in surfing and in life: 

It was 2012, I was 32 at the time and I was in Taiwan doing a Traditional Chinese Medicine Internship in the city of Tai Chung.  After hearing about the waves in Taiwan, I arrived and instantly started searching for surf spots. I found a spot called Fulong Beach, about 3 hours away from where I was staying by train. After contacting some friends, I decided to join them on a trip there that weekend, arriving a day before to give myself time to explore.

When I arrived to I found a surf shop that also served as a hostel.  I booked a room and met the owners, a cute newlywed Taiwanese couple. I went to sleep and put my alarm early for a dawn patrol session. 

I rented a longboard that morning and headed out to the beach bright and early. I don’t remember much about that first session, but I remember being happy.  I spent the rest of the day on the beach doing yoga and also rented a bike to explore. When the afternoon came I was already exhausted, but knew I only had two days to surf.  I wanted to commit to surfing as much as I could, because I had to be back in the hospital for my TCM internship on Monday. 

I decided to rent the longest, heaviest board so that I didn’t have to paddle much.  As I was entering the ocean, the swell started to pick up, and the whitewash felt stronger.  I was walking in, passing the waves by grabbing the nose of my board and through the whitewash. Suddenly a wave took my board, so I pulled it back using the leash. When I turned another wave was already coming, and I didn’t have time to turn the board around so I decided to pass through it by grabbing the tail.  I put my hand on the tail with my right ring finger next to the rope string that attaches to the leash. 

When the wave came I passed through it by pushing my hand on the tail. With the weight of the wave, the board, and me pulling in the opposite direction, the rope string amputated the tip of my right ring finger. I initially felt like the board had hit my hand, a strong slap. I didn’t think much of it, assuming it was just another bruise.  But when I brought my hand to the surface, I saw that I was missing the tip of my finger. I was in shock, it was surreal.  

The first thought that came to mind, was:  “Ok, don’t panic, you need to get out of the water and control the bleeding.”  I walked out of the water and the pain started to hit me.  I started to scream, “FUUUUUUCK”, over and over again, feeling the shock, the trauma, the pain, the loss.  I remember people were staring at me, feeling uncomfortable with my screams. I didn’t give a fuck. I continued to allow the trauma to move through my body and express it how I needed in that moment. I screamed, “HELP”, and shortly after the lifeguard appeared.  He was a young Taiwanese man, I could see he was very inexperienced.  He stared at me in shock.  I tried to signal to him that he needed to call the ambulance and to help me stop the bleeding. He did nothing. 

IN THAT MOMENT, I KNEW I HAD TO TAKE CARE OF THIS MYSELF. 

I put my t-shirt around my forearm and tightened it up like a tourniquet. After, I walked to the surf shop where the Taiwanese couple were. When they saw me, they instantly called the ambulance and were very supportive. I put my finger under running water to clean it from the ocean and sand. That’s when I felt the most pain.  It was excruciating. I covered it again with clean towels, keeping my arm raised to help stop the bleeding and went into the ambulance that had arrived. The Taiwanese surf couple drove behind me to the hospital. 

In the ambulance, I was panicking. But soon came the knowledge of all the spiritual practices I had done in my life.  I thought, “I have so many tools, now is the time to use them.” I started doing pranayama (breath work) and mantra repetition (like prayer). When I was focused on this, the pain went away. When I saw my finger again and was immersed in the experience of losing a body part, the pain came back. This was a beautiful realization of how potent our mind is, and how our breath is such powerful tool to relieve pain and stay in the present moment. Calming the nervous system allowed me to stay grounded. It was an incredible teaching moment.

When I arrived to the hospital, the Taiwanese couple stayed with me to help translate what the doctors had to say. I was very lucky. The plastic surgeon who only comes once a month happened to be there that day, and he was able to save my distal knuckle. This might not seem like much, but it gives me a little pad and more mobility of my finger. I am eternally grateful for that. When the surgery was finished, the Taiwanese couple payed for my hospital bills and had called someone from my TCM internship to come be with me. Lisa, a Vancouverite from Taiwanese heritage, went to the same TCM school in Vancouver with me. We were never friends, but she came anyways to be at my side. I will always be grateful for the generosity, kindness, and support shown to me by Lisa and the Taiwanese couple during this time.

After landing back in Taipei, Lisa’s dad came to pick us up from the airport and take us to Lisa’s aunt’s apartment. Her aunt received me with a home-cooked meal of chichek soup, full of heart medicine and herbs.  After that I went to my small apartment in Taichung to heal. 

I experienced PTSD symptoms for about a month, then slowly but surely they went away. I received lots of support from people in the hospital and neighbors all around. I felt like little angels where appearing right and left to give me love. I was alone but never alone. The great mother was taking care of me through the kind acts of strangers. Taiwanese folk will forever have a very special place in my heart because of this experience. 

MY FIRST SURF AFTER THE ACCIDENT WAS A YEAR LATER.

I surfed without a leash in Pacific Beach, San Diego. I had a great session and saw dolphins. It was amazing. My brother was pierced by a sting ray that same day, but that is another story. After that, I continued to surfed on and off until 5 years ago, when I moved to Tofino in Vancouver Island, BC. After the move I really started surfing more consistently. It was a perfect environment for me- since I had use a wetsuit and gloves, I felt protected and confident. 

Surfing is one of my passions in life, and I will be a surfer forever.  But this experience definitely changed my relationship to surfing.  Now I am more aware of the danger of the board. I don’t feel as carefree as I did when I started surfing. Even though I know I have the ability to do certain maneuvers and go for more critical waves, I psyche myself out because of fear [of the accident]. 

There is so much I still need to work on, but I am very proud of myself for sticking with surfing and not allowing fear to take my bliss away. Now, 10 years later, I can’t imagine my life without surfing and I am grateful for everything that I have learned through this beautiful journey of life. I’m grateful for the medicine of the ocean and for all the beautiful people I meet through this life transforming spiritual practice that is surfing! 

MY ADVICE TO OTHERS WOULD BE:

Keep your hands away from the tail! Cultivate deep belly breaths, those will keep you calm in difficult situations! Keep following your bliss! Keep searching for that perfect wave! Keep your heart open to new experiences and new people, you never know what life will gift you with!!  May you be safe, happy and free! Namaste. 

 

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Who Are The Amigas? Q&A with Brandy Flotten

WE’RE BACK AGAIN TO CATCH UP WITH MORE ALUMNI AMIGAS THAT YOU MAY HAVE MET ON YOUR RETREAT!

This month we’re chatting Q&A style with Brandy Flotten, a mother, fitness + nutrition coach, and inspiring amiga- who booked her first SWA retreat in a moment when she needed to focus on self-care most. Brandy has adventured with Amigas at various retreat locations including Nicaragua, Southern Costa Rica, and Northern Costa Rica, even joining us once with her beautiful family!

Over the years we’ve seen her commitment to helping women look and feel great shine through in everything she does- especially in the way that she shows up for herself and for others. We are inspired by the way Brandy discovered surfing as a tool to connect with a new community, boost her confidence, and feel more joy!

STAY TUNED FOR MONTHLY STORIES AND UPDATES FROM OUR GOOD FRIENDS ACROSS THE GLOBE.

Q: Think back to when you attended your first SWA retreat. Why did you book that trip? What was that first retreat experience like for you?

A: I lost myself in my career and parenting years.  It wasn’t until my confidence was at it’s all time low that I decided to do something for myself, and I booked my first SWA Trip.  I discovered a challenge (a new sport I love), a community of incredibly strong women (not just physically), and most of all JOY.  I’m forever a fan ❤️❤️❤️❤️❤️

 

Q: Now that you’ve been on several SWA retreats, what keeps you coming back?

A: I absolutely love the format of Surf With Amigas, the quality of instruction, the amazingly talented (but oh so fun) coaches, and the type of women that a surf retreat attracts.  Each trip just gets better and better!

 

Q: Describe the feeling you get from surfing…

A: Surfing is much like stepping into a weightlifting gym for the first time.  So intimidating and obvious to spot the regulars who know what they are doing.  It’s such a humbling and exhilarating sport and I absolutely love the challenge and the thrill of catching a wave on my own. 

 

Q: What are you most passionate about in life right now? The SWA community wants to know!

A: I’m passionate about supporting busy mamas.  I coach moms and busy women how to make themselves a priority in their busy lives with practical nutrition.

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Who Are The Amigas? Q&A with Grace Lee

WE’RE BACK AGAIN TO CATCH UP WITH MORE ALUMNI AMIGAS THAT YOU MAY KNOW!

THIS MONTH WE’RE CHATTING Q+A STYLE WITH our friend grace who has joined swa retreats with the main goal being to reconnect with herself and to make new connections with others. STAY TUNED FOR MONTHLY STORIES AND UPDATES FROM OUR GOOD FRIENDS ACROSS THE GLOBE.

Q: Think back to when you attended your first SWA retreat. Why did you book that trip? What was that first retreat experience like for you?

I had actually been researching surf retreats and was ready to reserve a spot with a different group in Dominical area.  I asked my friend, Jaime if she was interested in joining me and found that for the exact same week she had already reserved with SWA – so she suggested I tag along with her! Best decision ever!

Q: Now that you’ve been on several SWA retreats, what keeps you coming back?

Holly and her wonderful staff, the awesome women I have met, the great knowledge shared in the clinics/lectures, feeling of community and FUN times! I had lost my connection to surfing for a few years with life happening… the goal for the Costa Rica retreat was to reconnect, which definitely happened. I wasn’t even half way through Costa Rica retreat yet and booked Morocco! The Morocco holistic retreat that I joined took that further and I’m finally feeling like ME again… it’s been a long time and it feels great!

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Who Are The Amigas? Q&A with Roni Gold

We’re catching up with alumni amigas that you may have met on your retreat!

Stay tuned for more stories and updates from our good friends across the globe.

Q: Think back to when you attended your first SWA retreat. Why did you book that trip? What was that first retreat experience like for you?

A: I grew up in Florida, consistently around water. It has always kept me grounded and makes me feel at home. I learned to surf in college. It became my new passion and joy in my 20’s. I traveled and surfed after college and had the time of my life. While traveling I met my husband. We fell in love and had two boys. My boys changed my life. I became “mom” which was the greatest gift but my priorities were no longer surfing and traveling… life was all about raising them and working. I lost a little bit of who I was during that time and there came a point where I needed to get that back. That’s when I discovered SWA. I was nervous to travel alone again but as soon as I did it I felt alive! The girls at SWA immediately encouraged me to get out in the water. They made me feel comfortable surfing again and it was exhilarating!!

Surfing is like riding a bike in some sense but it can be scary to get back out there after a long hiatus, especially when you are alone. With SWA you are never alone. You always have a crew cheering you on. My soul was on fire again and I felt like I was no longer just “mom”, I was Roni. The girl who loves surfing, music, travel and adventure. The retreat only got better from there…I met some of the most interesting and inspiring women, ate excellent food, did yoga, went lava boarding (a first for me) and much more. The entire retreat was well organized and there was never a dull moment. I felt completely fulfilled when I returned home and could not wait for my next SWA experience!

Q: Now that you’ve been on several SWA retreats, what keeps you coming back?

A: These girls know waves! They know exactly what the tides will be, when to go out and where to go. I don’t even have to think about what board to use. They are so on it! It’s such a comforting feeling going out to a new break and having them guide you to the exact spot to sit to catch the best wave. They also know where it will be less crowded and where not to go. I seriously have the best time surfing with SWA guests and coaches. It’s just all around fun! I also love how they record your waves so you can really see how you surf and actually try to improve your surfing. But…that’s only 1 reason why I keep coming back. There are a million other reasons. : )

Q: Describe the feeling you get from surfing…

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