After a career as a professional surfer, SWA Founder Holly Beck ran off to Central America to find herself. She built Surf With Amigas (and a family) over the course of 11 years living between Costa Rica and Nicaragua. In 2021 she decided to move back to calling California home base.
The ocean was always a place holly went to escape and find healing.
Now, she’s pursuing a Master’s in Counseling on the path to become a licensed surf therapist. She’s interning with Groundswell Community Project and partnered with Jess Ripley to create and leadsurf therapy programs in Southern California.
Q: What do you hope to accomplish in working with women in the world of holistic surf coaching?
A: After spending the last 12 years involved in surf coaching, i’ve realized that beyond the physical tips like looking down the line, putting more weight on the front foot, and all the other common bits of coaching advice that i’m typically giving Amigas, there is often a mental component as well. Whether it’s the un-helpful voice of our inner-critic, a fear of bigger waves, anxiety about getting in someone’s way, etc., there’s a lot going on in our heads that affects our surfing performance. I’ve been really interested in exploring that internal stuff both in my own life and then also adding it to a coaching program to create a more holistic approach to surf coaching that would be even more effective in the water, but also spill over into benefits to someone’s personal life as well.
Q: You’ve made a few big career changes in the past year. Looking forward, what are you most excited about?
Each time you join a SWA retreat, you help to support important projects that impact the local communities aT our retreat locations.
For several years we’ve been supporting an amazing sea turtle conservation project in Punta Banco, a small beach community in Southern Costa Rica near one of our retreat locations. The project not only helps protect turtles from environmental threats and human consumption but also provides work opportunities for locals in the community. During retreats we’ve been lucky enough to watch the organization grow and help release hundreds of baby sea turtles alongside local volunteers.
In the last 7 years the project has been completely in the hands of the local environmental commission, which is part of the Punta Banco neighborhood association. While the focus with other organizations in the past used to be “just” conservation, the project now also tries to leave a positive socio-economic impact on the village community.
Amigas participating in a turtle release
Making the trek
Local volunteer Wilbur releasing a hatch
The project is almost fully funded by private donations which help the organization build hatcheries and pay local volunteers. Click here to learn more about the Punta Banco Sea Turtle Conservation Project and how you can support by adopting a sea turtle nest or donating to the project.
With a gorgeous cliffside backdrop, super stylish surfer, and phenomenal videographer, this windy afternoon in Morocco was a recipe for greatness. Well, now that I think of it, the entire retreat season was destined to be great!
The retreat setup looked like this: We surfed long, peeling rights every single day, then relaxed at the luxury villa in between sessions. We explored old cities and shopped for Moroccan treasures, then slid down sand dunes at sunset. We laughed, cried, danced, and ate a TON of amazing food. For each and every one of us, it was the surf adventure of a lifetime.
The idea of hosting SWA retreats in Peru was born in conversation with one of our newest additions to the Surf With Amigas surf instructor team, Natalie. Natalie has been living and surfing in Peru for the past few years where she’s hosted plenty of surf retreats with her non-profit organization, Groundswell Community Project.
The longest left in the world
After chatting about Peru, the waves, the history and the people, Natalie totally stoked us out on holding SWA retreats there and sharing waves in her backyard! The retreat spot, Chicama, is home to the longest left in the world. It was easy to convince the team that it would be EPIC to surf with Amigas on another world class left point break. You know how we love those!
Mary joined us this season at the Southern Costa Rica Longboard Surf House with a few of her closest surf friends. These ladies surfed for hours every day and reminded us that it’s never too late to just go for it and try the things you’ve always dreamed of trying.
“I’m going to turn 70 and really what I think about is that it’s time to do everything that I really want to do. There’s no time a wastin’ here.”
Mamala Surf is an independent wetsuit company that’s making premium wetsuits, specifically designed for women. We had the pleasure of meeting the founder of Mamala Surf, Angela, this spring at one of our Longboard Surf House Retreats in Southern Costa Rica.
We’ve tried them, and we love them!
They’re lightweight, high quality, and perfect to use as your daily suit or travel suit. Most importantly, Mamala Surf wetsuits are designed for women. Sleek black wetsuits with an epic shark/mermaid logo displayed on the leg anyone? It’s a company we are SO happy to support!
14 charging amigas + 1 super cool amigo joined us at the Northern Nicaragua retreat location for a week-long shred fest! We had a record breaking week with the most tubes ever ridden, the gnarliest waves ever taken, and the best turns ever completed. This inspiring group of surfers spent the week pushing their limits and supporting each other along the way. We can’t wait to do a retreat like this again!
Enjoy this recap of the Advanced Retreat shred-fest in Nicaragua!
Most of our retreat locations are open to surfers of ALL levels and have plenty of shortboard-able waves close by. If you’re a fellow shortboarder and feel inspired to join a retreat and level up your technique, contact us here to see which retreat might be the best fit for you!
There’s no shortage of inspiration when we look at the lives of SWA’s Co-Owners, Jackie George and Holly Beck. Now that you’ve all met Jackie, we’re excited for you to learn more about SWA’s founder, Holly! This former pro-surfer and mom of two has many incredible stories to tell.
MEET HOLLY BECK
HOMETOWN: As a child, Palos Verdes, CA. Currently rotating between Aposentillo, North Nicaragua and Pavones, South Costa Rica.
HOW DID YOU LEARN TO SURF? Well my mom told me that surfing was for boys, not something a nice young lady should be doing, and that if I surfed, I’d never get a boyfriend. “You should be sitting on the beach looking cute in a bikini, not out competing with the boys.”
Holly with her first surfboard
By the time I was 15 I’d bought myself a board and wetsuit from a garage sale and had friends with licenses to drive me to the beach. I was still a little wary that no one was going to like me if I surfed though, especially since there were very few girls that surfed in the mid 90s. Luckily, a couple of boys from the surf team took me in and I threw everything into surfing. I was totally obsessed. I papered my walls in surf mag photos, did every school report I could on something related to surfing, and really found healing in the ocean. I picked it up quickly and started competing right away. I got 2nd place in my first contest and then became super driven to get better and win!
FAVORITE BOARD AT THE MOMENT: I like to ride different things. I get tired of any one feel. I’ve been riding a 5’4 round tail twin fin quite a bit lately, but also enjoying the glide of finless boards.
WHAT’S PLAYING ON THE SPEAKER AS YOU’RE GEARING UP FOR A SURF? I’ve been into Rising Appalachia. Folky, female, and has a bit of a political stance.
IF YOU COULD HAVE ONE SUPERPOWER WHAT WOULD IT BE? To travel through time and space with the snap of a finger. Go back to that swell last week in Nicaragua and get tubed. Dip over to Pavones when it’s firing. Go give my kids a quick cuddle when they’re spending time with their dad, etc.
DAWN PATROL OR SUNSET SESSION? Dawn patrol without question.
NAME A SURFER THAT INSPIRES YOU: I love the way Steph Gilmore is always smiling, plus her super stylish but also radical approach to riding waves. My favorite male surfers are the ones that ride everything, can be goofy, but also rip. Ryan Burch and Rob Machado.
WILDEST SURF STORY… GO! Ooooo that’s a tough one. I have a lot of really wild surf stories from when i was on tour. Lately surf stories are a lot more tame, especially since I often have kids along for the ride. Probably the wildest story lately was when I was at the beach with my kids and the swell was pumping and my almost 4 yr old grom Soleo really wanted to surf.
I had a 7’6 with us on the beach. The waves were overhead and peeling down the line but there was a good channel and I knew the spot well (and most of the people who were out). I put him on the nose of my board and we paddled out. We had to pop over a couple big whitewash waves but then we paddled super fast between sets and made it out. We waited and waited, and people were tripping on us being out there in such big waves. Finally, a good one came. There was someone on it, but it was a friend that I knew wouldn’t mind us sharing. We dropped in on a well overhead wave and rode it all the way down the point. Soleo was super stoked and so was mom!
They’re the SWA power duo! Surf With Amigas Co-Owners, Jackie George and Holly Beck, have been running ladies surf & yoga retreats together for almost 10 years. Both ladies typically split their time between Nicaragua, Costa Rica, and California- running retreats, surfing, and living the sweet & simple life.
Meet Jackie George
HOMETOWND: San Clemente, California
HOW DID YOU LEARN TO SURF? I grew up at the beach and learned to surf so young that I barely remember learning! I do remember early mornings at San O with my dad and his buddies. I remember the doyle sessions at Junior Lifeguards. I remember my first real surfboard was the Hobie Peter Pan Slug (still love that board). I didn’t really take surfing too seriously until High School, when my girlfriends and I would get dropped off at Trestles and spend long days on the beach. We all loved surfing and pushed each other to get better. To this day, we’re still close friends and love surfing together.
FAVORITE BOARD AT THE MOMENT: My new Christensen log that I scored in a trade. I’ve also been indoctrinated into the twin fin revolution program here in Costa Rica.
WHAT’S PLAYING ON THE SPEAKER WHEN YOU GEAR UP FOR A SURF? Cardi B, Yoncé, or some dirty dirty dancehall beats. I’m also always up for praising Jah a bit before a surf.
Life in Costa Rica
Surf Sessions with Amigas
Dreamy Boat Trips
IF YOU COULD HAVE ONE SUPERPOWER, WHAT WOULD IT BE? Teleportation. Or breathe underwater. Or know every language.
DAWN PATROL OR SUNSET SESSION? DP is always more reliable… but when sunset comes together, it doesn’t really get much better.
NAME A SURFER THAT INSPIRES YOU: I’m inspired by the people that can surf any craft in any conditions and have a good time. I’m inspired by the people twice my age that can surf twice as long as me, and I’m inspired by the people that only come out when the waves are properly pumping. I love watching good longboarders ride shorter boards in heavy waves. I’m a sucker for a relaxed style, and anyone that can do a cheater five in the tube. I’m also inspired by ladies that come on the retreat and look at surfing with a fresh perspective. Inspo everywhere!
FAVORITE QUOTE: “Be here now.”
Check out the Q&A with SWA’s other half, Holly Beck!
What would it be like to take a surf trip through Morocco?
If you’re wondering whether morocco is the right surf destination for you, read jackie’s story to take a journey down the coast of north africa with our team of surf instructors and find out!
Our trip to Morocco was epic.
There’s no other word that can properly describe it. I knew traveling with SWA instructors, Alex, Coco, and Michelle, would be perfect. Two regular footers, and two goofy footers; the perfect balance of wild and chill. We decided to arrive in Morocco about ten days early for a little pre-retreat adventure, and to get our bearings on a new continent. Coco and I flew from California to Madrid, and met up with Michelle in an airbnb downtown.
Traveling from the USA over to Europe and staying for a few days is the perfect way to explore more and deal with jet lag before heading to morocco. I recommend it!
Normally around 9 pm, I start to wind down for bedtime, but that’s not how the Spanish operate. So, thanks to the time difference, most nights we ate dinner at 10pm, followed by hours of laughing and roaming through the cobblestone streets. After Madrid, we made our way to the south of Spain for a couple more memorable nights with SWA surf instructor, Alex, in her home turf.
The trip to Spain was short but jam-packed (I think we barely slept). In a flash, the four of us were on our way to Tarifa, where we’d take a ferry to Tangiers, Morocco.
Arriving to Morocco by ferry was like a scene from a movie. The Moorish architecture and sounds of prayer heightened our senses as we bobbed our way across the straight of Gibraltar. When we arrived, chaos ensued (as it normally does when you arrive to a place where everyone wants to help you). A few hours later we were on our way south, in a rental car we had delivered to us. I’ll never forget that first meal at the gas station passing through Tangier. All the food was fabulous during the trip, but we all agreed that gas station meal was the best meal of the month!
The road trip down the coast was cruisy.
We had no plans, just knew we wanted to get to a point break because there was swell on the way. The point breaks are in the south of the country, so we had a good eight hours of driving that day. We had heard of a wave in a town north of Essaouira, so at some point we decided to exit the highway and call it a night. In retrospect, it’s a bit uncharacteristic of us to not have had a place to stay- normally we’d book a hotel or airbnb and save the trouble of asking around. The phones weren’t working and it was about 10 pm. We had just gotten our first (of many) speeding tickets of the trip and were starting to wonder if we’d even find a good place to stay. We pulled into a gas station and found some girls to ask. They immediately saw our stack of surfboards on the car, and directed us to Mehdi’s place, a guesthouse for surfers.
We found ourselves completely enthralled by the rich culture all around us- colorful pottery, flavorful food, hot tea all day, and winding marketplaces.
The pre-retreat adventure that was meant to be a few different stops along the coast ended up being dominated by our stay in Safi. We had everything we wanted at this gorgeous Moroccan guesthouse. The owner, Mehdi, who put us in “Kelly Slater’s room,” took us surfing everyday, and sent cookies and tea to our room every evening. While waiting for the point break to turn on, we found ourselves completely enthralled by the rich culture all around us- colorful pottery, flavorful food, hot tea all day, and winding marketplaces.
We got scrubbed down at a local spa with Mehdi’s wife, and bathed our wetsuits in the rosewater fountain after surfing. My favorite aspect of the stay in Safi was the lack of tourists. We were totally out of our comfort zones in a new city on the coast of north Africa, and totally loving it. We stayed till the last possible moment that we could and wound up scoring waves on the very last morning.
side-of-the-road Camel rides? we’re in!
After saying our good byes to our new Safi family, we made our way down the coast to Imsouane, the retreat location! We had a villa to get to and a couple of retreats to run. During this leg of the journey we saw a guy with some camels on the side of the road, so we stopped for a quick lap on the camels to break up the drive. We got lost for a few more hours in a countryside full of argon fields and goats in the trees before we finally arrived to the retreat villa in Imsouane- the Dar Zitoun.
We crashed hard that first night in Imsouane, and I woke up at sunrise to check the surf. I knew immediately we were going to have perfect retreats. The point break is the perfect set up- it’s a super long, perfect right. Maybe the longest wave in SWA retreat location history. The wave is a bit slower, which makes it just dreamy for long boarding. That first session by myself was pure magic, and every session after that did not disappoint.
-Jackie George
The retreat villa is totally fabulous, the food is delicious, the cultural experience is so rich, and the wave is right out front. What more could you want from a SWA retreat location? Us instructors love going to new locations for retreats and Morocco was exactly the adventure we were craving. We knew a few days into the first retreat, we’d have to come back for more.
